Call to Artists (RFP) Culture & Sport Tourism
City of Peterborough - Digital Artwork
Deadline: February 9, 2026 at 4 p.m. (EST)
The City of Peterborough invites local artists, designers, and creatives to submit proposals for the creation of one original, scalable digital artwork to support the City’s Culture and Sport Tourism marketing, communications, and merchandise initiatives.
This is a one-stage, competitive Request for Proposals (RFP) open to artists and creative teams based in Peterborough and the surrounding region. The selected artwork will be used across a wide range of non-profit and for-profit applications, helping promote Peterborough as a destination for culture, sport, and community experiences.
Project Overview
The commissioned artwork will be adaptable for use across multiple platforms, including:
- Apparel and merchandise (e.g., t-shirts, hats, bags)
- Printed promotional materials
- Digital marketing and communications
- Event branding and tourism campaigns
This commission will result in a future-ready visual asset that can be reused and adapted over time to support evolving City campaigns and initiatives.
Artwork Theme & Creative Direction
Artists are invited to propose concepts that explore culture and sport as drivers of tourism, identity, and community pride.
- Suggested (non-prescriptive) themes include:
- Culture and creativity as expressions of place
- Sport, movement, energy, and participation
- Community pride and belonging
- Peterborough as a destination
- Culture and sport as unifying forces
The artwork should be:
- Bold, contemporary, and visually engaging
- Highly legible and adaptable across scales
- Suitable for merchandise and promotional reproduction
- Appropriate for a broad, all-ages public audience
- Designed for long-term, repeat use
Scope of Work
The selected artist or team will be responsible for:
- Developing one original digital artwork
- Participating in a project kick-off meeting
- Refining the artwork based on City feedback
- Completing up to two (2) rounds of revisions
- Delivering final, production-ready digital files
Fabrication, printing, and merchandise production are not the responsibility of the artist and will be managed by the City or third-party vendors.
Artist Fee & Rights
- Artist Fee: $8,000 + HST (all-inclusive)
- Fee includes concept development, design, revisions, and final deliverables
- The selected artist will enter into an agreement granting the City the right to reproduce, adapt, and use the artwork for marketing, communications, and for-profit merchandise
- Copyright, licensing, moral rights, and credit provisions will be clearly outlined in the artist agreement
Eligibility
Open to:
- Professional and emerging artists
- Graphic designers and illustrators
- Creative teams or collectives
- Applicants must be based in Peterborough or the surrounding region.
How to Apply
Applicants must apply through the online application form.
Submissions must be uploaded as one combined PDF (max. 10 MB) and include:
- Letter of Interest (max. 1 page)
- Professional CV (max. 3 pages)
- Portfolio (up to 10 relevant examples)
- Concept sketch, mock-up, or visual proposal
- References
Download a PDF of the Call to Artists (Request for Proposals)
Content Standards
All submitted and final artwork must be accessible and appropriate for a broad public audience.
Artwork must not include:
- Derogatory, discriminatory, or offensive imagery or language
- Profanity, hate-based content, or harmful symbolism
- Content that could reasonably be considered exclusionary or disrespectful
Submissions that do not meet these standards will be deemed ineligible.
Anticipated Timeline (Subject to Change)
|
January 23, 2026 |
Issue RFP |
|---|---|
| February 9, 2026 (4:00 p.m. EST) | Deadline to Apply |
| February 27, 2026 | Artist Selection |
| Week of March 2, 2026 | Contract & Kick-Off Meeting |
| March 2–20, 2026 | Artwork Development |
| March 20, 2026 | Final Artwork Approval |
| March 23, 2026 | Final Digital Files Delivered |
Selection Process
Submissions will be reviewed by panel based on:
- Artistic quality and originality
- Strength and clarity of the proposed concept
- Relevance to culture and sport tourism objectives
- Ability to deliver high-quality digital artwork
- Suitability for merchandising and promotional use
The City reserves the right not to award the commission.
Reserved Rights
The City of Peterborough reserves the right to request clarification, modify the project scope, or cancel, suspend, or reissue this call at its discretion.
Accessibility
The City of Peterborough is committed to an inclusive and accessible process.
Accommodation requests may be directed to:
Ashlee Kielbiski
Recreation Events, Sport & Tourism Coordinator
AKielbiski@peterborough.ca
705-742-7777 ext. 2214