Sponsor Peterborough

busy downtown square

Our location and the energy of the people who live here make Peterborough far from the average city.

Sponsor Peterborough invites local businesses, corporations and global firms to amplify their brand through marketing opportunities and customized sponsorship of City programs, facilities, and events.

Why Sponsor Peterborough?

Successful sponsorships depend on a relevant and meaningful connection between the respective brands of a property and sponsor. Consider how your brand aligns with ours:

  • Peterborough is a city of over 81,000 residents with a mix of urban and rural lifestyles
  • In 2018 we were the fastest growing city in Canada, and 18 to 34 year olds are our fastest-growing cohort
  • The City and County together comprise over 141,000 residents
  • We are home to three outstanding post-secondary institutions: Trent University, Fleming College and the Seneca College's School of Aviation
  • Sport, recreation and cultural tourism combine to attract 3.14 million visitors annually

City of Peterborough brand

Peterborough is a community of doers and dreamers. We are resourceful and creative. We are proud to call Peterborough home, and we passionately support our community. We help one another, and we have the confidence to think and do things our own way.

Peterborough is a one-of-a-kind place, located on nature's doorstep. We have many trails and parks within the city, as well as easy access to the lakes and beauty of cottage country. We are close enough to major centres like Toronto and Ottawa, yet far enough to be an independent city with our own soul.

We offer a balanced lifestyle that includes a growing community of entrepreneurs, a hip downtown, and year-round events and festivals.

Current Sponsors

The City of Peterborough would like to recognize these sponsors for their important contributions to the community.

Photo Gallery: Sponsorship will appear here on the public site.

Sponsorship Policy

In July 2021, City Council approved an updated Sponsorship Policy

Sponsorship Asset Inventory 

Appendix A of Sponsorship Policy 0036

Events: Arts, Culture & Heritage
Gala Auction Presenting Sponsor Art Gallery of Peterborough
Gala Auction Event Sponsor Art Gallery of Peterborough
Kawartha Autumn Studio Tour - Presenting Sponsor Art Gallery of Peterborough
Kawartha Autumn Studio Tour - Sponsor Art Gallery of Peterborough
MUSE - Film Festival - Presenting Sponsor Peterborough Museum & Archives
MUSE - Film Festival - Sponsor Peterborough Museum & Archives

Arts and Culture Sponsorship: Exhibition, Art Gallery of Peterborough

Naming Rights
Healthy Plant Arena
New Twin Pad Arena and Pool Complex
Leon's Pad
Sign-a-fied Pad
Mr. Lube Pad
Caleys Crease Pad
Pad 1
Pad 2
Running Track
New Urban Park
River Side Park
East City Bowl
Bowers Park Field 1
Bowers Park Field 2
Bowers Park Field 3
Bowers Park Field 4
City Fields at Trent - entire complex
City Fields at Trent - Ball Diamond
City Fields at Trent - Rectangular Pitch
East Gate Fields Complex
West 49 Skate Park
Library Commons
Transit Marketing
Curb Mural Wraps
Curb Posters
King Mural Wraps
King Posters
Tail Mural Wraps
Tail Posters
Die Cut Wraps
Full Wraps
Interior Poster Domination
Transit Shelters
Accessible Services bus
News Years Eve Transit Sponsorship
Bike Racks
Sport and Recreation Sponsorship
Fun Guide - Outside Back Cover
Fun Guide - Inside Back Cover
Fun Guide - Inside Page
Presenting Sponsor - Canada Day Parade
Arena Facility Services
Charging Stations (Phone)
WIFI Service
Charging Stations (Cars)
Glass Ribbon - All pads
Glass Wrap - All pads
Door Wraps.  Interior & Exterior - All pads
Step Risers
Parking Lot Lights & Signage
Exterior Building Sign
Outdoor Digital Sign
In-ice graphics
Spectator seating
Score Clocks
Time of Day clocks
Back lit signs
Rinkboards - All Pads Package
Zamboni Wrap
In-building directional signage
Staff Uniforms
Wall Wraps
Digital Screens
Product/Service Exclusivity
Public Skating Programs
Vending - Beverages
Vending - Snacks
Recreational Fields
Fence Signage - James Stevenson Park 5 - Sign Packages
Fence Signage - Bowers Park 5 - Sign Packages
Fence Signage - City Fields at Trent 5 - Sign Packages
Fence Signage - East Gate Fields 5 - Sign Packages
Program Sponsorship
AssetProgram area or Location
Cold Beverage Exclusivity City-wide
Youth Ball Hockey League Recreation
Men's Recreational Hockey Recreation
Public Swimming Program Sport & Wellness Centre
Streetview Windows King Street Parking Garage
Entry Wall - 1 hour parking sponsorship King Street Parking Garage
Exterior - large format King Street Parking Garage
Entry/Exit Gates King Street Parking Garage
Entry Wall - 1 hour parking sponsorship Simcoe Street Parking Garage
Exterior - large format Simcoe Street Parking Garage
Entry/Exit Gates Simcoe Street Parking Garage
Pay & Display Parking Receipts (3 months receipt roll message) On-street Parking
Pay & Display Christmas Parking (2 hours free) On-street Parking
Waste Collection Truck (Exterior Wrap) Waste Collection & Diversion Programs
Public Waste/Recycling Bins City-wide
Indoor Digital Signage Network City-wide
Sign: Healthy Planet Arena Healthy Planet Arena
Sign: Peterborough Memorial Centre Peterborough Memorial Centre
Billboard Parkway
Billboard - Land lease Water Street
Billboard - Land lease Park Street