Community Feedback Survey on Peterborough Tourism Strategy Now Open

Community members, including those in the tourism industry, are invited to provide feedback on the draft direction of the Peterborough Tourism Strategy through a Community Feedback Loop Survey. This is the next step in a project to develop a strategy to grow the city as a competitive, sustainable, four-season destination.

The Tourism Strategy Community Feedback Loop Survey is open from Tuesday, March 10 to Sunday, March 22, 2026 at 11:59 p.m. This survey is an opportunity to review and provide feedback on the draft vision, goals, and strategic priorities that have been developed based on the input received so far.

Meaningful engagement has been foundational throughout the development process. To date, the Peterborough community has been engaged through a survey, key informant interviews, in-person community cafés, and virtual focus groups. Insight and input gathered through these methods have served to inform the strategic direction for tourism, which will be presented to City Council for approval in spring 2026.

Work on the development of the Peterborough Tourism Strategy began in summer 2025, with community engagement activity taking place over the fall months. The City has engaged Bannikin, an Ontario-based tourism consultancy with strong experience in facilitating the development of tourism strategies for communities and destination marketing organizations.

Continued updates on the Peterborough Tourism Strategy, including a link to the survey, are available online at connectptbo.ca/tourism-strategy.