City of Peterborough Hosts WSC Municipal Sponsorship Summit

Peterborough, ON – The City of Peterborough was extremely pleased to host sponsorship industry leaders from across the country for the WSC Municipal Sponsorship Summit from September 23 to September 24, 2025. 

The WSC Municipal Sponsorship Summit is specifically designed for professionals directly involved in or closely connected to corporate sponsorship within the municipal and public sectors. About 70 delegates attended this year’s summit in Peterborough.

Delegates at the WSC Municipal Sponsorship Summit learn from sponsorship industry leaders and connect with colleagues from across the country. Now in its second year, the Summit has quickly become a key event for municipal sponsorship professionals. The 2026 Summit will be hosted in Kingston. 

Many Ontario municipalities, local businesses and city corporate sponsors support the event. Featured sponsors and partners include the Partnership Group – Sponsorship Specialists, City of Peterborough, Pattison Outdoor, Call2Recycle. Supporting partners and sponsors include Sign-a-fied, Level A, Country Bakery & Market, 180 Hunter, SponsorSynergy and Sandbagger Canada. 

Quotes

“Sponsorship in the municipal world is so much more than generating non-tax revenue. It’s about building partnerships and finding innovative ways to connect local governments with businesses and other organizations and groups to enhance public spaces, create opportunities for residents, and build better communities.   

“Our Quaker Foods City Square is a great example of a partnership that has enabled a beautiful gathering space for our community, with the farmer’s market and movie nights in the summer and  public skating in the winter. The City’s newest twin pad arena and library branch, at the Miskin Law Community Complex, was supported with over $1 million in sponsorship funding. 

“These partnerships enable us to deliver better services to individuals and families in our City,” said Mayor Jeff Leal.

“I would like to sincerely thank our outstanding City of Peterborough sponsorship team, Scott Elliott, Corporate Sponsorship Program Manager and Chris Van Dusen, Sponsorship & Marketing Specialist. Their dedication is vital to the success of projects that benefit our entire community. This event focuses on building strong partnerships and finding innovative ways to connect local governments with businesses, organizations, and community groups. Together, we can enhance public spaces, create meaningful opportunities for residents, and build stronger, more vibrant communities,” said Richard Freymond, Commissioner, Finance & Corporate Support Services.