Peterborough Museum & Archives Recipient of Government of Canada's Tourism Relief Fund

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Front of Peterborough Museum and Archives building

Peterborough Museum & Archives receives $100,000 from Regional Tourism Organization 8 (RTO8) through FedDev Ontario to attract visitors and support future growth.

Peterborough, ON – Peterborough Museum & Archives (PMA) has received a non-repayable contribution of $100,000 from RTO8 toward its Signage Project. This is part of the Government of Canada’s Tourism Relief Fund, delivered by the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). RTO8 received a total of $3 million from FedDev Ontario to help local tourism organizations and businesses safely welcome back visitors, recover from the impacts of the pandemic and prepare for future growth.

The Signage Project is intended to augment the identification of the PMA within its community as well as improve the visitor experience. The project is timely, given the recent site changes and the need to better reflect diversity, equity, inclusivity, access, and decolonization in the visual identity of the PMA. The scope of the project will include a re-brand of the PMA’s visual identifier, campus wayfinding on the PMA’s grounds, and revitalized signage.

This investment will help the PMA adapt and recover to attract new visitors and drive economic growth in Kawartha Lakes, Peterborough City and County and Northumberland County.


“The Government of Canada’s $78-million investment through the Tourism Relief Fund is helping communities across southern Ontario. With this funding, southern Ontario’s Regional Tourism Organizations and Indigenous Tourism Ontario are providing hundreds of local businesses and organizations with the support they need to create jobs, attract more visitors and grow local economies, now and into the future.”

– The Honourable Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario

“The generous support of FedDev Ontario allows the PMA to move forward on refreshing its public image and expanding its capacity to better serve visitors - from near and far!”

– Susan Neale, Director, Peterborough Museum & Archives

“We at RTO8 are thrilled to be able to deliver the Tourism Relief Fund to Kawarthas Northumberland. The funding provided by FedDev Ontario will continue to support our region’s vibrant and authentic tourism industry.”

– Brenda Wood, Executive Director, RTO8

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For further information, members of the media are invited to contact the undersigned:

Dustin McIlwain
Visitor Experience Coordinator
Peterborough Museum & Archives
705-742-7777 ext. 2479

Brendan Wedley
Manager of Communication Services
City of Peterborough
705-742-7777 ext. 1636

Edward Hutchinson
Press Secretary
Office of the Minister responsible for the Federal Economic Development Agency for Southern Ontario

Brenda Wood
Executive Director
Regional Tourism Organization 8 (RTO8)


About PMA

The Peterborough Museum & Archives (PMA) is a City of Peterborough facility. The PMA offers exhibits, events, programs and services that preserve and celebrate the collective memories of the community. It is located in Ashburnham Memorial Park on Museum Drive, 300 Hunter St. E., in Peterborough, Ontario. Hours are Monday to Friday, 9 a.m. to 5 p.m., Saturdays, Sundays and holidays, noon to 5 p.m. Admission is by donation, with free parking and barrier-free access. Visit to learn more about this and other exciting initiatives.

The Peterborough Museum & Archives (PMA) respectfully acknowledges that it is located on Treaty 20 Michi Saagiig territory, collectively known as the Williams Treaties First Nations – who are the stewards and caretakers of these lands and waters, to ensure their health and integrity for generations to come.

About FedDev Ontario

For 13 years, the Government of Canada, through FedDev Ontario, has worked to advance and diversify the southern Ontario economy through funding opportunities and business services that support innovation, growth and job creation in Canada’s most populous region. The Agency has delivered impressive results, which can be seen in southern Ontario businesses that are creating innovative technologies, improving productivity, growing revenues, creating jobs, and in the economic advancement of communities across the region. Learn more about the impacts the Agency is having in southern Ontario by exploring our pivotal projects, our Southern Ontario Spotlight, and FedDev Ontario’s Twitter, Facebook, Instagram and LinkedIn.

About RTO8

Regional Tourism Organization 8 (RTO8) is funded by the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries to promote regional tourism activity in the area that is now branded as Kawarthas Northumberland. It was created through the Tourism Competitiveness Study completed in 2009. For more information, please visit