It's Your Call: Is Your Urgency an Emergency

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Resources and services are available to empower residents to make the call that best meets their needs when they’re seeking health care, Peterborough County-City Paramedics Chief Randy Mellow said at the launch of the Is Your Urgency an Emergency campaign on May 27, 2019.

The educational and awareness campaign is a partnership between the Paramedics service, Peterborough Family Health Team and Peterborough 211.

The campaign encourages residents to consider:

  • self care or a visit to the pharmacy for minor ailments;
  • using Ontario 211 – a free service that connects people with programs and services in the community – when they don’t know who to call,
  • visiting a doctor, using a walk-in clinic, or going to a virtual care clinic when they need medical attention, but it’s not an emergency; and
  • calling 911 immediately when it’s an urgent or life-threatening condition.

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Visit the It's Your Call website

Every month our paramedics paramedics receive hundreds of non-emergency calls which tie up our ambulances and can impact our ability to respond to real emergencies, Mellow said. 

“It is important to remember that 911 is for emergencies and although we will answer every 911 call and provide medical assistance, phoning for an ambulance is not always the right call to make to get the right care,” he said. 

Through partnerships and shared messaging, we are able to inform our community about where to seek appropriate health care for their needs, said Lori Richey, Peterborough Family Health Team Executive Director. 

“We are delighted to work with our local paramedics in this new campaign,” she said. “We are always looking for ways to enhance local health care services to ensure the patients’ journey is a smooth experience.” 

Pamela Hillier, Executive Director – Community Connection/211 Central East Ontario said: “We are excited to be included in this creative awareness initiative to educate residents about accessing important services. With over 800 programs and services available to Peterborough residents, 211’s Community Navigators are available to guide residents to the most appropriate service, 24/7 and offer interpretation assistance in more than 150 languages.”