Sponsorship Opportunities

busy downtown square

Sponsor Peterborough invites local businesses, corporations, and global brands to achieve their business objectives through advertising opportunities and customized sponsorship of City programs, facilities, services and events.

Current sponsors

The City of Peterborough would like to recognize these sponsors for their important contributions to the community.

Photo Gallery: Sponsorship will appear here on the public site.

Why sponsor Peterborough?

  • Sponsorship marketing drives business and community success
  • Peterborough is a city of almost 80,000 residents with a mix of urban and rural lifestyles
  • Peterborough is situated in central Ontario and is the heart of Peterborough County
  • The City and County together comprise about 135,000 residents
  • Sport, recreation, and cultural tourism combine to attract 3.14 million visitors annually

City of Peterborough brand

Successful sponsorships depend on a relevant and meaningful connection between the respective brands of a property and sponsor. Consider how your brand aligns with ours:

Peterborough is a community of doers and dreamers. We are resourceful and creative. We are proud to call Peterborough home, and we passionately support our community. We help one another, and we have the confidence to think and do things our own way.

Peterborough is a one-of-a-kind place, located on nature's doorstep. We have many trails and parks within the city, as well as easy access to the lakes and beauty of cottage country. We are close enough to major centres like Toronto and Ottawa, yet far enough to be an independent city with our own soul.

We offer a balanced lifestyle that includes a growing community of entrepreneurs, a hip downtown, and a community calendar filled with great events.

Our location and the energy of the people who live here make Peterborough far from the average city; we are “Outside the Ordinary”.

Types of sponsorships

Facility sponsorships

We offer public facilities and service infrastructure for corporate sponsorship investment. Our sponsorship team is flexible and open to any sponsorship ideas.

We will build a customized program targeting your business objectives.

Consider opportunities at:

• Community Arenas

• Parks and Sports Fields

• Major Sport and Entertainment Venue

• Airport

• Museum and Archives

• Transit and Parking services

• Marina and downtown Concert Venue

Residents and visitors in our City engage with these facilities daily. Contact us today to discuss how your business becomes part of those engagements.

Program and event sponsorships

At each City facility there are numerous programs and events delivered to the community. Our programs and events reflect historic and successful sport organizations, an active and vibrant visual and performing arts community, and the strengths of our natural environment and our commitments to its sustainability. We welcome a conversation to determine the program or events that best align with your business objectives and audiences.


We offer advertising opportunities in conjunction with parking services, transit services, and recreational facilities. Collectively these services and facilities offer millions of annual impressions.

Additional advertising opportunities are available in conjunction with City of Peterborough facilities and services through our exclusive suppliers:

  • MovingMedia is the exclusive operator of the City's indoor digital signage network
  • Pattison is the exclusive operator and sales agent of City owned Transit shelters
  • Creative Outdoor Advertising is a provider and sales agent of street furniture, and garbage/recycling receptacles on City property