Naming Rights

Bower's ball diamond

Naming rights: sponsorship that pays huge dividends

Naming Rights are the highest-level sponsorship available to a company or business and can offer the greatest reach, community recognition and impact on a target audience. 

Naming Rights entitle a sponsor to integrate and align their business name and brand into a public City facility. Each naming rights partnership may include different assets which deliver promotional value and brand recognition to the sponsor. (ex. space for signage on the exterior of a building, or facility name in all City communications).

Combine assets throughout our facilities to maximize your brand recognition. Contact us to discuss opportunities that align with your priorities. 

Current opportunities

Naming Rights opportunities - various locations
New twin pad arena recreation complex (Lansdowne St. W.) Sold - Miskin Law
Skateboard Park at McDonnel Street Available
Library Commons Parkette Sold - LLF Lawyers                                           
East Gate Complex at Ashburnham Drive Available
Riverside Park at James Stevenson Park Available
Peterborough Memorial Centre
Box Office Sold - Grant Thornton Peterborough LLP
Club Lounge Sold - Gibson's Finest
Restaurant Sold - Gibson's Finest
Executive Suites Sold - Baker Tilly Peterborough KDN LLP
Ice Pad Available
Sky Box Available
East Lobby Available
Healthy Planet Arena
Facility Naming Right              Sold - Healthy Planet Canada
Pad 1 Sold - Leon's Peterborough                  
Pad 2 Sold - Sign-a-fied
Kinsmen Centre
Pad 1                                           Sold - Mr. Lube Peterborough                  
Pad 2 Sold - Caleys Crease
Quaker Foods City Square
Park Naming Right Sold - Quaker Foods                                                               
Skating Rink Available
Summer Stage Available
Bowers Park
Baseball Diamond 1 Available
Baseball Diamond 2 Available        
Baseball Diamond 3 Available                        
Baseball Diamond 4 Available
City Fields at Trent University
Complex  Available                                          
Ball Diamond Available
Sports Pitch Available


Each Naming Right has an annual fee and may be combined into a package with additional facility assets to create greater brand or business profile.

All Naming Rights fees and packages are separate of production costs. Production costs are the expense of the sponsor unless otherwise negotiated, and include any costs associated with design, fabrication, and installation of a sponsors branded profile.  

All Naming Rights sponsorship are subject to City approval processes and require a minimum of 10 years on buildings or field complexes, and 5 years on facilities within a building or field complex.

Photo Gallery: Naming Rights will appear here on the public site.