Naming Rights

Bower's ball diamond

Naming rights: sponsorship that pays huge dividends

Naming Rights are the highest-level sponsorship available to a company or business and can offer the greatest reach, community recognition and impact on a target audience. 

Naming Rights entitle a sponsor to integrate and align their business name and brand into a public City facility. Each naming rights partnership may include different assets which deliver promotional value and brand recognition to the sponsor. (ex. space for signage on the exterior of a building, or facility name in all City communications).  

Combine assets throughout our facilities to maximize your brand recognition. Contact us to discuss opportunities that align with your priorities.

Current opportunities

Peterborough - various locations Status
Skateboard Park at McDonnel Street Available
Library Commons Parkette Sold - LLF Lawyers                                           
East Gate Complex at Ashburnham Drive Available
Riverside Park at James Stevenson Park Available
Peterborough Memorial Centre Status
Box Office Sold - Grant Thornton Peterborough LLP
Club Lounge Sold - Gibson's Finest
Restaurant Sold - Gibson's Finest
Executive Suites Sold - Baker Tilly Peterborough KDN LLP
Ice Pad Available
Sky Box Available
East Lobby Available
Evinrude Centre  Status
Facility Naming Right              Available
Pad 1 Sold - Leon's Peterborough                  
Pad 2 Sold - Freedom Mobile
Kinsmen Centre  Status
Pad 1                                           Sold - Mr. Lube Peterborough                  
Pad 2 Available
Downtown Urban Park (Louis and Charlotte streets) Status                                                                                               
Park Naming Right Available                                                                      
Skating Rink Available
Summer Stage Available
Bowers Park Status
Baseball Diamond 1 Available
Baseball Diamond 2 Available        
Baseball Diamond 3 Available                        
Baseball Diamond 4 Available
City Fields at Trent University Status
Complex  Available                                          
Ball Diamond Available
Sports Pitch Available

Guidelines

Each Naming Right has an annual fee and may be combined into a package with additional facility assets to create greater brand or business profile.

All Naming Rights fees and packages are separate of production costs. Production costs are the expense of the sponsor unless otherwise negotiated, and include any costs associated with design, fabrication, and installation of a sponsors branded profile.  

All Naming Rights sponsorship are subject to City approval processes and require a minimum of 10 years on buildings or field complexes, and 5 years on facilities within a building or field complex.

Photo Gallery: Naming Rights will appear here on the public site.