Naming rights: sponsorship that pays huge dividends
Naming Rights are the highest-level sponsorship available to a company or business and can offer the greatest reach, community recognition and impact on a target audience.
Naming Rights entitle a sponsor to integrate and align their business name and brand into a public City facility. Each naming rights partnership may include different assets which deliver promotional value and brand recognition to the sponsor. (ex. space for signage on the exterior of a building, or facility name in all City communications).
Combine assets throughout our facilities to maximize your brand recognition. Contact us to discuss opportunities that align with your priorities.
Current opportunities
| Location | Status |
|---|---|
| New twin pad arena recreation complex (Lansdowne St. W.) | Sold - Miskin Law |
| Skateboard Park at McDonnel Street | Available |
| Library Commons Parkette | Sold - LLF Lawyers |
| East Gate Complex at Ashburnham Drive | Available |
| Riverside Park at James Stevenson Park | Available |
| Type/location | Status |
|---|---|
| Box Office | Sold - Grant Thornton Peterborough LLP |
| Club Lounge | Sold - Gibson's Finest |
| Restaurant | Sold - Gibson's Finest |
| Executive Suites | Sold - Baker Tilly Peterborough KDN LLP |
| Ice Pad | Available |
| Sky Box | Available |
| East Lobby | Available |
| Type/location | Status |
|---|---|
| Facility Naming Right | Sold - Healthy Planet Canada |
| Pad 1 | Sold - Leon's Peterborough |
| Pad 2 | Sold - Sign-a-fied |
| Type/location | Status |
|---|---|
| Pad 1 | Sold - Mr. Lube Peterborough |
| Pad 2 | Sold - Caleys Crease |
| Type/location | Status |
|---|---|
| Park Naming Right | Sold - Quaker Foods |
| Skating Rink | Available |
| Summer Stage | Available |
| Type/location | Status |
|---|---|
| Baseball Diamond 1 | Available |
| Baseball Diamond 2 | Available |
| Baseball Diamond 3 | Available |
| Baseball Diamond 4 | Available |
| Type/location | Status |
|---|---|
| Complex | Available |
| Ball Diamond | Available |
| Sports Pitch | Available |
Guidelines
Each Naming Right has an annual fee and may be combined into a package with additional facility assets to create greater brand or business profile.
All Naming Rights fees and packages are separate of production costs. Production costs are the expense of the sponsor unless otherwise negotiated, and include any costs associated with design, fabrication, and installation of a sponsors branded profile.
All Naming Rights sponsorship are subject to City approval processes and require a minimum of 10 years on buildings or field complexes, and 5 years on facilities within a building or field complex.
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