Marketing Sponsorships at Facilities

Healthy Planet Arena floor marketing

Sponsor Peterborough offers marketing opportunities at a wide range of city-owned assets, including at our facilities, on transit vehicles, and at special events. Residents and visitors engage with our facilities and services daily. Collectively these offer millions of annual impressions. 

From rink boards and in-ice graphics at one of our community arenas to ads on City transit, we can match your brand with one of our assets.  

Our sponsorship team will build a customized program to meet your objectives. Contact us today.

Sponsorship opportunities

Arenas - Ice and Floor Facilities

Our community arenas are busy year-round with sport leagues, events, trade shows, and more. Get noticed with a variety of cost-effective ways to deliver your message.

We offer advertising on:

  • Rink boards
  • In-ice logos
  • Ice resurfacing machines
  • Glass wraps
  • Wall wraps
  • Score clocks

Contact the sponsorship department for full details including rates and audience. 

Baseball Diamonds and Sports Fields

Our comprehensive marketing packages for Ball Diamonds and Sports Fields reach audiences of over 92,000 annually. Your package includes five custom-printed alupanel signs along outfield and perimeter fence lines.


  • Bowers Park diamonds at 765 Brealey Dr.
  • Eastgate fields at 2150 Ashburnham Dr.
  • James Stevenson Park diamonds at 347 Burnham Rd.
  • Sports pitches at Trent University at 1650 Westbank Dr.

Contact the sponsorship department for full details including rates and audience.

Arts and Culture Facilities

Vibrant programs, welcoming spaces, and dynamic exhibitions: our arts and culture organizations are hubs for community and creativity. We have sponsorship opportunities for events, programs, and spaces. 

Find out more about these organizations:


With unparalleled value, a moving billboard is a highly effective way to achieve your marketing goals. The power of transit advertising is in the numbers:

  • 4.75 million boardings per year (2019)
  • 55,000 bus passes (2019)
  • 55 buses, 11 accessible vans, 647 bus stops
  • Buses operate 17 to 21 hours daily over 22 daily routes
  • NEW rural bus service beginning, summer 2020

Our Transit advertising opportunities include:

  • Curb-side ads

  • Custom bus wraps - full or partial

  • Tail ads

  • Interior posters

Service Sponsorships:

  • New Year's Eve service
  • Community wraps (Holiday bus, Pride bus, etc.)
  • Holiday service (Canada Day, etc.)

Full details including rates and audience are included in our Transit Marketing Rates sheet (pdf).

Third-party marketing opportunities

 Additional opportunities are available in City of Peterborough facilities and services through our exclusive suppliers:
Photo Gallery: Marketing will appear here on the public site.