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Municipal Cultural Mapping

Cultural Economy and Businesses

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Use the map thumbnail above to access Cultural Economy Map data.


  • Advertising Graphic Arts & Web-DesignAdvertising, Graphic Arts & Web Design
  • Antiques and AppraisersAntiques and Appraisers
  • Architecture & Landscape ArchitectureArchitecture & Landscape Architecture
  • Art and Craft SuppliesArt and Craft Supplies
  • Art-Schools-and-ClassesArt Schools and Classes
  • Art-Studios-and-ArtistsArt Studios and Artists
  • Artisan-ProductsArtisan Products
  • Artisan Food ProductsArtisan Food Products 
  • Body-Art-and-Hair-SalonsBody Art and Hair Salons
  • BookstoresBookstores
  • Cothing-and-Costume-DesignClothing and Costume Design
  • Commercial-Art-Galleries-&-FramingCommercial Art Galleries & Framing
  • Dance Studios and ClassesDance Studios and Classes
  • Floral DesignFloral Design 
  • Heritage Building Restoration & RepairHeritage Building Restoration & Repair 
  • Interior-DesignInterior Design
  • Live-Music,-Performance-&-Art-VenuesRestaurants, Cafes and Pubs Featuring Live Music or Art
  • Live-Theatre-CompaniesLive Theatre Companies
  • Music-Recording-StudiosMusic Recording Studios
  • Music-Stores-and-Music-LessonsMusic Stores and Lessons
  • Photography,-Video-and-FilmPhotography, Video and Film
  • Publishing-Industries-&-Print-MediaPublishing Industries & Print Media
  • Radio-and-Television-BroadcastingRadio and Television Broadcasting

Municipal Cultural Planning

The strategic and integrated planning and use of cultural resources for economic and community development."
(Municipal Cultural Planning Incorporated)

The Economics of Culture

The City of Peterborough’s cultural resources, activities, festivals and events, and businesses are important economic drivers that contribute to the health of the local economy. Investing in local assets and human capital to strengthen the creative economy is an effective strategy for addressing socio-economic issues. There is growing recognition of the benefits gained by cities that foster development of the cultural and creative economy. Cultural and creative industries create employment growth, revitalize urban areas, transform ordinary cities into ‘destinations’, create stronger connections between arts and business and attract skilled workers. Creative cities are characterized by a high concentration of economically profitable creative industries and businesses and an innovative and creative labour force.

Nation-wide, the economic importance of the culture is widely recognized. It is estimated that arts and culture contributes 46 billion to the Canadian economy and employs over 640,000 people - three times as many as persons as are employed in Canada’s insurance industry and twice that of Canada’s Forest industry. Based upon the 2008 Statistics Canada Survey of Household Spending:
  • Consumer spending on culture was 3 times larger than the $9.2 billion government spending on culture (over $27 billion on cultural goods and services which equals $841 for every Canadian resident)
  • Spending on live performing arts was $1.4 billion which was more than double spending on live sports events ($650 million)
  • From 1997 to 2008, cultural spending increased by 28% which is double the growth in the population
  • Between 1997 and 2008, consumer spending on art works and events grew by 59%; more than any other category of spending
  • Canadians spent an average of $108 for each of the 13.2 million households in Canada on the performing arts (37% of households), and they spent an average of $293 (up 49% between 2001 and 2008)
  • Canadians spending was the highest for live performing arts followed by books, movies, live sports and museums.

In a report commissioned by the Ontario Arts Council in 2012,3 arts and culture were identified as a significant component of Ontario’s tourism industry.

  • Arts/culture tourism spending generated $3.7 billion in GDP province-wide in 2010, and represented 67,000 jobs that produced $2.4 billion in wages and $1.7 billion in taxes
  • 9.5 million overnight tourists to Ontario participated in arts and culture activities during their trips in 2010 – representing 22% of all Ontario’s overnight visitors
  • Of the 9.5 million Ontario arts and culture tourists, 66% were Canadians, 23% were Americans, and 11% were from overseas
  • A high proportion of Ontario’s foreign tourists engage in arts and cultural activities. American arts and culture tourists represent 39% of all American overnight visitors to Ontario in 2010. Sixty-three percent of Ontario’s overseas visitors engaged in an arts or culture activity during their trip in 2010
  • The average Ontario arts and culture tourist spends twice as much per trip as does a typical tourist – $667 per trip versus $374
  • Many sectors of Ontario’s economy benefit from arts and culture tourist spending. For example, Ontario’s arts and culture tourists spent $1.1 billion on lodging, $1.1 billion on food and beverages, $600 million on retail and $500 million on entertainment and recreation in 2010.

Peterborough’s Creative Economy and Cultural Workers

Peterborough is home to a larger than average pool of creative occupations and industries and a relatively high number of cultural workers as a percentage of the total workforce. Based upon Statistics Canada’s Canadian Framework for Culture Statistics, cultural occupations include occupations in creative and artistic production, heritage collection and preservation, cultural management, and manufacturing, as well as technical and operational occupations related to art and culture. In most major cities such as New York, London and Berlin, three to five percent of the total labour force is employed in cultural occupations. Figure 5 depicts the percentage of labour force employed in cultural occupations in 2006. In Peterborough, that figure is almost 3.5 percent and in comparison with eight Ontario municipalities, only Toronto has a higher percentage of cultural workers as a percentage of the total labour force.

Figure 6 demonstrates that Peterborough outperforms the other seven cities in terms of the percentage of creative class workers as a percentage of the total labour force in 2006. The percentage of creative class workers in Peterborough is almost 33 percent, which is higher than any other municipality in this study other than Toronto and Kingston, where approximately 40 percent of their workforces are employed in cultural occupations. Peterborough’s geographic and cultural richness, its high quality post-secondary institutions and its vibrant downtown are factors that may increase its success at attracting a talented and creative workforce and contribute to its high quality of life.

Figure 5- Percentage of Labor Force Employed in Cultural Occupations
Figure 5 depicts the percentage of labour force employed in cultural occupations in 2006. In Peterborough, that figure is almost 3.5 percent and in comparison with eight Ontario municipalities, only Toronto has a higher percentage of cultural workers as a

Figure 6- Creative Class Workers as a Percentage of Total Labour Force
Figure 6- Creative Class Workers as a Percentage of Total Labour Force

Note: For a full list of cultural occupations and their related National Occupational Classification (NOC) codes, please refer to the Canadian Framework for Cultural Statistics, 2001.

This project would not be possible without the generous support of the Province of Ontario.
Disclaimer: Municipal Culture maps are for illustrative purposes only. Do not rely on this map as being a precise indicator of routes, location of features or surveying purposes. These maps may contain cartographical errors or omissions.