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Sponsorship Assets

Sponsorship assets represent a broad range of rights and opportunities offering communications, community profile, public engagement, and affiliations with specific activities or audiences. Sponsorship price points are available to fit most budgets and achieve most marketing objectives.

Investment in sponsorship assets is an investment in your business and in the community where your customers and employees live. Review our sponsorship assets and reach out to our sponsorship specialists to learn how these assets can achieve your business objectives.

All sponsorship prospects will be evaluated against set criteria to ensure mutually beneficial relationships are established on common interests and objectives. Sponsorship is the business of building WIN-WIN relationships.

  • Facility and Service Sponsorships

    Sponsoring facilities and services delivered by the City is an excellent way to align your business with interests and activities of city residents. Sponsorship of facilities and services are ideal for geo-targeting local markets in the Peterborough region or to specifically target activities and lifestyles of your customers. These opportunities are available across a variety of City venues.

    Customized sponsorship packages that include public communication opportunities and profiles are available in the following program and service areas:

  • Naming Rights Opportunities

    Looking to make a significant impact in the community and beyond with your business or brand? Exclusive naming rights opportunities are available as an anchor position within a sponsorship package. Let us customize a selection of brand placements, communication profiles, or program sponsorships that promote your brand alongside a City building, or program. Your brand will become synonymous with the community and lifestyles of your current and future customers.

    Review our selection of facilities that could reflect your brand and business name.

    NOTE: Availability and opportunities vary across each facility and program. Please speak directly to our sponsorship program staff to confirm if the naming right you want is available. Naming rights may be available for an entire building, or only a space or facility within a building.

    • Art Gallery of Peterborough
    • Evinrude Arena
    • Del Crary Park
    • Future Peterborough Arena & Aquatics Complex 
    • Green Spaces and Recreation Fields
    • Kinsmen Arena
    • Millennium Park
    • Peterborough Airport
    • Peterborough Marina
    • Peterborough Memorial Centre
    • Peterborough Museum & Archives
    • Peterborough Parking Garages
    • Peterborough Public Library - Newly Renovated Facility to open in 2017
    • Peterborough Sport & Wellness Centre
    • Potential New Arena Complex - Pioneer Road
    • Splash Pads & Wading Pools
    • Urban Park at Louis Street & Charlotte Street
    • Urban Plazza at Alymer Street & Simcoe Street
    • Various Program or Service Naming Rights
  • Program or Event Sponsorships

    The city of Peterborough delivers a wide range of programs and events that will align with any business sector or brand development objective. Sponsoring the delivery of programming and services places your business and brand in the minds of the community. Combine your sponsorship with customized engagements and communications to achieve meaningful connections with your current and future customers.

    These are just some of the programming sectors that might align with your business or brand goals:

    • Arts, Culture and Heritage Programs
    • Environmental Programs
    • Fundraising Events
    • Recreational Programs
    • Seasonal & Community Festivals & Events
    • Seniors Programs
    • Social Service Programs
    • Youth & Children's Programs
    • Social Services
  • Communications

    City communications channels are in place to promote and inform the community about facilities, programs, events or services. As a sponsor to a City program or service you can see your business or brand recognized, linked and profiled within City communications.

    Deliver results that achieve your marketing and communications objectives by leveraging these trusted and engaging communications:

    • Digital Screens
    • Directional Signage
    • In-Community Signage
    • Program & Facility Publications
    • City of Peterborough Press Releases
    • City of Peterborough Social Media Channels
    • City of Peterborough Website
    • Waste Management Calendar

All revenues from Sponsor Peterborough are invested into delivery and development of facilities, programs, services and events in the city of Peterborough.